A hundred years ago, a Russian makeup artist for the royalties named Max Factor (yes, that’s his name – the beauty industry’s Walt Disney) made it to Hollywood, and created looks that matched the glittery lights.

Max Factor has unveiled its new make up range called Max Color Effect, which includes four new products: Max Color Effect Trio Eye Shadow, Max Color Effect Dip In Eye Shadow, Max Color Effect Lip Gloss and Max Color Effect Mini Nail Polish – available in a spectrum of shades.

The range features fashion-forward colour combinations hot off the runway with vibrant flashes of colour – meaning make up …