The Pavilion in Downtown Dubai witnessed select members of the fashion press and VVIPs swarming in the lobby, patiently sipping date juice and making small talk while anticipating the much-awaited launch of Elie Saab’s first fragrance, Le Parfum, in the presence of the decorated couturier himself.

America’s sweetheart Sandra Bullock made a memorable surprise appearance this Saturday at Spike TV’s Guys Choice Awards – her first public appearance since the demise of her marriage and subsequent adoption of baby Louis.

There to accept the “Troops Choice” Award for Entertainer of the Year from presenter Robert Downey, Jr., the Blind Side Oscar winner received a standing ovation from the audience…

Boutique 1 has announced a joint venture with Lebanese fashion designer Elie Saab to open a store at the Dubai Mall next month. The store will be situated on Fashion Avenue, a tranquil haven for fashionistas and shoppers alike and arguably one of the chicest places on the face of the earth.

Set to be the third standalone store worldwide, the new Elie…

Oh, Gemma Arterton. You are so pretty. You’re the gem of Hollywood.

Look at you in your Ellie Saab nude crepe georgette fully draped one shoulder gown from the Spring/Summer ready-to-wear collection. Can you be anymore lovely?

Grrr… Pass the sick bag. If you flaunt your stunning beauty in another sumptuous gown one more time, we officially give up. Jealous? What, no, no, no. Don’t be so silly…