Showing for the first time in the English capital at an off-schedule London Fashion Week event, Dima Ayad keeps an exclusive diary for La Moda Dubai to document the stresses and the successes of staging your own fashion show in an international setting.

Dima Ayad, one of Dubai’s emerging fashion talents, is gearing up to showcase her Autumn/Winter 2011 ready-to-wear women’s collection at A La Mode, an off-schedule London Fashion Week event slated for February next year.

Following the footsteps of Furne One, whose Elizabethan couture line was featured in the same La Geneve North show last September, the Lebanese-born designer is next season’s champion of Dubai’s sartorial excellence in the English …

Dima Ayad’s Autumn/Winter 2010 celebrates light, colour and confident women. Consisting of signature evening dresses, glamorous tops and the crowning piece – The Vivian must-have blazer – the second collection builds on Dima Ayad’s signature style with new creations that are exquisitely tailored, feminine and chic.

There are many facets to women, and this collection brings about the louder side, promising to make any woman wearing one of its …

We’ve had our sights on Dima’s promising collection since previewing her sketches six months ago. Lebanese-born Dubai-based evening wear designer Dima Ayad has now just launched her first collection of 18 stunning dresses. What set her designs, largely inspired by the Grecian era, apart is her intimate understanding of women’s shapes and her knack for designing for all body types – so this collection is definitely not exclusive to …