Can’t get enough Prada? If the animated GIFs featuring the casa’s iconic Spring/Summer 2012 pieces left you craving for more triangle emblems, you’re in luck because the Italian luxury house has just released a short film, A Therapy, starring Helena Bonham Carter.

Ms. Bonham Carter’s character goes in to her shrink’s office for a typical psychoanalysis session, but as the story progresses, the her psychiatrist, played by Ben Kingsley is unable to fend off the allure of her shiny fur coat and starts to try it on as though in a trance. And who wouldn’t be mesmerised with a piece as beautiful as that purple number, really?

The moral? Even shrinks go gaga over Prada.