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Tag Heuer Racer: Sport, luxury and technology in one neat little smartphone package
Posted By LMD Fashion Squad On May 6, 2012 @ 10:55 am In Gadgets,The Men's Mag |
In recent years, the choice of mobile phones to buy has been narrowed down to between just two candidates – the iPhone and operational any BlackBerry (as long as BBM works).
People with thicker pockets may choose for the Vertu Constellation here or the Versace phone there, but it’s mostly been a battle between hipster Steve Jobs worshippers and CrackBerry addicts. But Tag Heuer is promising to offer up a neat little package the fuses sport, luxury and technology to the small subset of established men (or yuppies with rich parents) who’d be interested in an alternative, yet non-compromising mobile, with the new Racer phone.
Inspired by GT sports cars and luxury jets, the Racer claims to “drive into a [sic] next generation telephony” with an aerodynamic smartphone built “from the most advanced materials in aeronautics.”
Obviously, the design is solid, with a sporty aesthetic that is sure to appeal to Tag Heuer timepiece wearers, but we’re just not sure where aerodynamics comes into play – it’s not like the phone is going to be moving fast that it will need to reduce the drag coefficient to function properly – but perhaps we’re nitpicking.
Like every Tag Heuer product, the Racer boasts of leading-edge design and handcrafted workmanship. Lightweight components and shockproof construction, its composite materials — titanium grade 2, light and strong carbon fiber, black PVD, 316L stainless steel, rubber — were first used in professional motor-sports and aeronautics. A full-carbon model and an 18K rose gold variant are also available, if the first combo of high-tech materials aren’t up your alley.
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