Jimmy Choo’s SS2012 campaign: Covet thy neighbour’s handbag
You know how it is when it comes to marketing fashion. Before the era of social media, designers have always figured out a way to make sartorial consumption a social affair by inspiring irrepressible desire among their followers for their creations.
Jimmy Choo’s Spring 2012 imagery centers on this aspect by showcasing the collection’s most covetable pieces. Inspired by the Mediterranean glamour of seventies cinematic icons, the images explore the complexity of the passionate feminine psyche, juxtaposing allegiance and rivalry.
Terry Richardson lenses the tempestuous relationship between models Magdalena Fracowiaka and Jamie Bochert in the opulent grounds of a continental country estate with his ever sensual tone.
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