What turns a Swiss watch into an enduring icon of design and elegance? In the case of the TAG Heuer LINK, daring aesthetics, a glamorous history of celebrity endorsement, and, perhaps most important for the person who wears it, a level of perfect-fitting wrist comfort second to none.

Supremely versatile, it is a watch for all occasions: whatever you do, wherever you are, the TAG Heuer LINK helps define who you are — urban, active, adventurous, sure of yourself and your place in the world.

One of TAG Heuer’s strongest brand assets, the TAG Heuer LINK is an instantly recognizable timepiece, avant-garde both for its ergonomic design and its understated, very contemporary elegance.

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the new TAG Heuer LINK’s signature values. The look is iconically urban.

The TAG Heuer LINK has undergone several transformations during its first quarter-century. This year’s reinterpretation is the most radical to date. The lines are sharp, in keeping with contemporary tastes.

The styling is more urban and dynamic, yet ever faithful to the TAG Heuer LINK’s timeless values and inimitable look and feel. Purer, sleeker, more contemporary, yet ineluctably linked to its distinct codes and identity — the new LINK is the pacesetter of the avant-garde.

The four key features of the new TAG HEUER LINK are its bracelet, case, bezel and dial.

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