As the new season beckons and fashion takes another leap of creativity, Splash makes way for ‘Fashion 365’. Pushing the envelope a bit further, Splash opens a new chapter in the brand’s journey of 18 years in the form of ‘Fashion 365’ which brings in the era of expression of life through fashion.

The immensely successful ‘Eye on Design’ campaign launched in 2008 put the spotlight on design. ‘Fashion 365’ captures the essence of fashion in everyday life.

As the concept evolves from design to fashion, every piece of the new collection exudes a unique element of fashion thereby creating an inimitable style statement. In contrast to the ‘Eye on Design’ campaign which connected people specifically through design, Fashion 365 will create a connect through collection, emotion and most importantly attitude.

Speaking on the new campaign launch, Mr. Raza Beig, CEO, Splash said, “As we moved ahead from the memorable and highly successful Eye on Design, our aim was to create a campaign which would appeal and connect with fashion enthusiasts all 365 days of the year. This campaign brings forth the spirit of fashion and how it transcends into our everyday life. Each shot of this campaign is relatable and gives customers more room to experience, experiment and explore.”

The stylish, simple and non-fussy campaign has images of the models dressed in the latest Autumn Winter ’11 collection which finds its influences from the season’s hottest trends. The shots bring forward an essence of style highlighting key looks for the season which will be reflected in everyday life.

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