Here’s an interesting collaboration for mobile phone-slash-racing enthusiasts. Tag Heuer has partnered with Gulf Oil to create a limited edition Meridiist communication instrument, which features styling inspired by the ultimate icon of speed, Steve McQueen.

Both with glorious histories in the world of motorsport, Tag Heuer and Gulf Oil’s union gives birth to a racing-inspired take on the Meridiist’s signature aesthetic. It features a soft touch black body finish, applied by a high-technology PVD surface treatment that is nearly impossible to scratch.

The rear battery cover is black rubber, lined with two stripes each in the signature Gulf colours of orange and light blue.

The classic Gulf logo is above the rear camera shutter, while the TAG Heuer logo, in signature orange, marks the bar below the front crystal sapphire screen as well as on the chiselled side keys.

The Gulf MERIDIIST is also internally customised with five wallpapers and an on/off animation further referencing Gulf style. It is accompanied by a leather protective case also sporting the distinctive racing livery.