The Armani Code Saga
Giorgio Armani is pleased to announce Megan Fox as the new Code woman, premiering in the new advertising campaign in March 2011.
The soon to be revealed campaigns, both print and TV, were shot in Los Angeles, California in a glass and iron villa whose mystery is enhanced by a breathtaking view of the shimmering city. In the bewitching darkness of the night tension fills the air. A man and a woman are searching for something that they cannot identify. Fighting the attraction they are lighting in each other, they slowly surrender to the captivating power of seduction. The story of what will happen next will not be unveiled as they seem to vanish when their eyes meet.
The intrigue continues in a new chapter of the Code saga, Armani Code Sport, the new men’s fragrance created by Giorgio Armani, on counter June 2011. A story of the power of a man’s body, magnetic as it moves under the surface of the luminous swimming pool at night. Effort as a way to exhaust tension. A woman waiting for a man. The scented night of Los Angeles is a spell that inevitably draws them together. There is no escape. Seduction is a danger that is worth it.
Dressed in an Armani sequin gown, Megan Fox embodies the sensuality and mystery of the Code woman with her luminous pale complexion and deep red lips. “The signature red, Rouge d’Armani 400 and Luminous SIlk Foundation N° 2 add smoulder to Megan Fox’s porcelain skin, explains Linda Cantello, Giorgio Armani International Make up Artist, the talent behind Megan Fox’s fascinating look. The laser cool blue of her eyes is accentuated by the modern smokiness of mixing two shades of eyes to kill intense eyeshadows (N° 2 and N°11). Finished with eyes to kill excess mascara (N°1). Her look is drop dead seduction.”
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