In celebration of International Women’s Day (IWD) today, we are happy to collaborate with du in honouring four amazing women whose contributions in their respective industries have been significant, and their achievements in life have proven to be both truly inspiring and worth aspiring for.

One of these notable women is the company’s very own Executive Vice President for Brand and Communications, Ms. Hala Badri. Her role as brand guardian entails providing vision and strategic direction to each of the department’s functions, ensuring they work together for the benefit of all company stakeholders.

Overseeing du’s overall communications strategy, she supervises the implementation of all communication initiatives, ensuring effective management of people and resources in compliance with corporate policies and standards, sound business planning and performance management processes.

Over her years in du, Hala has managed to win the company remarkable awards including, to name a few, ‘Best Brand’ at Telecoms World Awards Middle East 2007, the UAE Superbrand in 2010, bronze award for “be heard” corporate campaign at the Lynx 2010 and, most recently, Real Business Broadband DMC ambient execution “Eye”: a Silver (Finalist) award in the Outdoor Category @ Mena Cristal in February 2011.

An enterprising UAE national, Hala holds an MBA in Managing E-business from Zayed University and a Higher Diploma in Communication Technology from the Dubai Women’s College. Hala first came to the attention of the UAE’s illustrious leaders while still at school.

Moreover, a strong believer in giving back to the community, Hala is on the Board of the Dubai Women’s Establishment and Dubai Ladies Club, in addition to the Board of Dubai Cares which is a source of great personal pride for her, because they enable her, as a UAE National to contribute to the empowerment of women in the community and the welfare of children internationally.

Hala today launched du’s newest business mobile plan “Her” Business Super Plan – a ‘first of its kind’ postpaid plan for women entrepreneurs and professionals in the UAE – offering cost savings (such as bundled national and international minutes, privileged calls within the business calling circle etc.) and shopping reward benefits with Club Apparel. This offering is targeted towards Women Entrepreneurs or Women Business Owners and their employees. The plan is also open to working female professionals within large enterprises who are given monthly mobile allowances. But, of course, terms and conditions apply.

According to Hala, “We understand and value the role of women in the business and corporate world and recognise the valuable contribution of female entrepreneurs and corporate managers in large enterprises to the UAE’s flourishing business community.”

“We are therefore pleased to represent and support this by providing this entirely unique, first-of-its-kind and exclusive new mobile plan, which offers features that are tailored to meet the specific needs of this growing business segment.”

Without a doubt, any busy working professional will certainly benefit from getting more than triple the value back every month, 100% discount on calls within “Her” Business Calling Circle (all du mobile SIMs registered under “Her” Business Super Plan will enjoy free calls to each other), free national and international minutes every month, discounted flat calling rate to top 190 major international destinations, flat roaming call forward rate: enjoy flat rate on all incoming calls while roaming abroad, Pay by the Second® billing (only pay for the seconds of any national or international calls you make), smart phones at special price, and points earned for Club Apparel shopping rewards.

For more information about this fantastic post-paid plan, you can call du’s business customer care at 800 188 or visit their website (www.du.ae/HerBSP). Alternatively, you can contact them via email at herbusinessplan@du.ae or check out du’s Facebook page.