Fifty One East casts limelight on dazzling collection at Doha Jewellery and Watches Exhibition
The visitors of the Doha Jewellery and Watches Exhibition are set to be dazzled by the exquisite collection which will be put to show by Qatar’s premier retail chain, Fifty One East. With an unparalleled line-up of the world’s most coveted brands, the caliber of Rolex and Boucheron, Fifty One East will showcase timepieces and other jewelry creations that are earmarked with uniqueness, sophistication, allure and prestige. Other names will include Faberge, Guy-Laroche, Tudor, Armand Nicolet, Féraud and Victor Mayer.
Fifty One East will welcome stars and guests to its impressive stand where they will revel in the opportunity to be the lucky firsts to get an up-close feel of the upcoming Fifty One East’s 2-floor store theme, concept and look. The new Fifty One East store will be nestled at the heart of Qatar’s new 5-star shopping centre, Lagoona and is poised to be the biggest multi-brand outlet in Qatar and the GCC spanning 13,000 square meters of space and over QAR One Hundred Million invested in design and interiors.
The House of Boucheron is a French family dynasty of jewellers with clientele made up of film stars, authors, artists, maharajahs and billionaires. Boucheron – which celebrated its 150th anniversary in 2008 – holds particular appeal for those whose celebrity and status find a match in its magnificent creations. Throughout its long history of brilliant collections, between uniqueness of design and bold sophistication, Boucheron jewellery offers the promise of exquisite luxury and alluring fascination. Its Master jeweller selects and combines precious stones from an extensive palette of flamboyant colours from among the world’s rarest and most desirable gems.
Rolex will show off three of its most fabulous timepieces: the Submariner Date, the Submariner Emerald, the Explorer and the Datejust Lady.
The quintessential divers’ watch, the absolute reference in its genre, the Submariner has expanded its horizons far beyond the element of its birth in 1953, while denying nothing of its aquatic origins.
As for the Oyster Perpetual Submariner Emerald, it comes with a majestic variation on a watch that has evolved in a universe apart since its first appearance in the early 1950s. This rare, exclusive Submariner is radiance in a watch, the focal point of a world that brilliantly combines a taste for action and sensuousness, boldness and sensitivity.
The Rolex Explorer persists in expressing man’s irrepressible need for achievement. It continues to precisely embody perseverance, experience and creativity, and celebrate so strikingly the relationships between technical developments, experience in the field, thought and action.
Fresh, refined, elegant and fitting descriptions of the gracefully feminine new Rolesor models, the Datejust Lady is an ode to passion and sensuality with delicate gems that are an invitation to share in their carefree youthfulness.
Fifty One East is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.
Fifty One East paves the way for Darwish Holding’s vision to bring forth internationalism in standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar’s coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.
Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.
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