Polo Jeans Co. is proud to present ART STARS, a showcase of work by 50 of Europe’s most recognized up and coming contemporary artists. Inspired by the iconic American Star Spangled Banner and synonymous with the Polo Jeans Co. brand, the artists have created 3D pieces on stars made from the finest American denim.

These are being displayed in select Polo Jeans Co. corners in key cities across Europe before coming together in an exhibition and auction in London on Tuesday 16th November 2010.

Representing Polo Jeans Co.’s core branding values, each young artist has been challenged to customize a canvas into a three dimensional star using an assortment of unique materials in combination with their practice to create their designs, including a variation of denim, replicas of the American flag, dyes, collage, bleach and embroidery. Beyond the shapes and sizes of the Art Stars, artists are only limited by their own imaginations in transforming the Star and denim into a work of art that symbolizes their vision inspired by Polo.

Polo Jeans Co.’s first two Art Stars in Dubai have been designed by the renowned artists Diya Ajit and UBIK and will be presented at a cocktail on October 12th at Shelter – a first of its kind community workspace that provides a unique infrastructure aimed at nurturing entrepreneurial small businesses as well as the art and music worlds. An intellectual haven for forward thinkers and like-minded creatives to connect and exchange ideas, Shelter offers the ideal environment in which to convert social interaction into successful businesses or inspirational experiences.

Contemporary art and fashion aficionados will have the opportunity to own one of these exclusive Art Stars. All the Stars created will be brought together in an exhibition in London on November 16th and auctioned in aid of Teenage Cancer Trust. Teenage Cancer Trust is a charity dedicated to improving the lives of young people with cancer between the ages of 13-24.

Teenagers don’t stop being teenagers because they have cancer, which is why Teenage Cancer Trust builds specialist units in NHS hospitals, staffed by teenage cancer specialists. These units are designed for and by young people and aim to give teenage cancer patients the very best chance of a positive outcome whilst being as close as possible to normal life. State-of-the-art facilities keep patients occupied during long, and often gruelling stays, whilst bringing teenagers with cancer together so they can support each other.

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