H&M is set to open its first branch in the emirate of Abu Dhabi next month. The new store located in Abu Dhabi Mall, will occupy over 2,300 square metres, and carry a wide range of fashion for ladies, men, kids and the teenage collection.

The lines reflect the very latest international trends as well as updated basics. H&M’s unique fashion philosophy is to deliver new stock everyday to the fashion hungry crowds, to make high fashion trends accessible and to present complete looks.

“H&M looks forward to bringing inspiration style to conscious shoppers in Abu Dhabi helping them to make their own personal fashion statement,” says Ann-Sofie Johansson, Head of Design. “We hope that we can offer our customers added value through fashion and quality at the best price.”

H&M currently has 39 stores in the Middle East: 6 in Kuwait, 11 in UAE, 10 in KSA, 4 in Lebanon, 3 in Bahrain, 2 in Qatar, 2 in Egypt, and 1 in Oman.

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